395 000 qualified emails

Your email campaigns in the inbox of 395 000 farmers.

Email: the king of channels that adapts to all your content. With our database of 395 000 opt-in emails and our PRISM methodology (5 behavioural profiles), launch ultra-targeted campaigns to achieve the best performance on the market.

395 000

French farmer emails

55%

average open rate

100%

verified opt-in

24h

setup time

Targeting farmers outside France?

Our e-mail campaigns target France, but we can also help you reach farmers in your country. Let's talk about your market.

Contact us

Why email?

The ideal channel for rich content

Email lets you develop your pitch, showcase your products and generate qualified leads.

  1. 01Competitive cost per contact

    Email offers an excellent cost-to-performance ratio for reaching a large qualified audience.

  2. 02Rich content

    Images, links, PDFs, videos... Develop your pitch with no character limit.

  3. 03Full tracking

    Opens, clicks, conversions... Precisely measure the ROI of each campaign.

  4. 04Complementary to SMS

    Combine email + SMS to multiply touchpoints and boost conversions.

Available formats

A format for every objective

From a simple insert to a multi-email campaign, choose the format suited to your message.

01

Dedicated email

Exclusive send to our database. Your message, your design, 100% of the attention.

02

Sponsored newsletter

Insert in our WikiAgri newsletter. Benefit from editorial credibility.

03

Nurturing sequence

Series of 3 to 5 emails to guide prospects through their buying journey.

04

Landing page

Custom landing page to maximise conversions.

Precise targeting

Reach exactly the right farmers

Our database of 395 000 French emails can be segmented by numerous criteria for surgical targeting.

Geography

  • By region
  • By department
  • By postal code
  • Radius around a point

Production

  • Arable crops
  • Cattle/pig farming
  • Viticulture
  • Market gardening

Farm profile

  • UAA size
  • Labels (Organic, HVE)
  • Equipment
  • Farmer's age

Behaviour

  • Areas of interest
  • Engagement history
  • Ebook downloads

PRISM Methodology

5 profiles to target the right farmer

5P by Nexio Research, the European barometer of farmer behaviour, 2026 edition. We use these behavioural profiles to refine the targeting of your campaigns.

  • Lions

    Tech-savvy leaders, large farms, ready to invest in innovation.

  • Jaguars

    Optimistic independents, open to new ideas, looking for the best value for money.

  • Tortoises

    Loyal, seeking advice and support. Prefer trusted relationships.

  • Bees

    Committed to agroecology, collaborative, continuous learners.

  • Cats

    Self-reliant, pragmatic, prefer proven products. Thoughtful decision-makers.

Which profile to target based on your offer?

Innovation / AgTech

Target Lions and Jaguars — The most open to innovation and digital.

Services / Consulting

Target Tortoises — They prioritise support and trusted relationships.

Organic / Agroecology

Target Bees — Sustainability drives their choices.

Proven equipment

Target Cats and Tortoises — They prefer tested and reliable solutions.

Premium / High-end

Target Lions — They want the best solutions, not the cheapest.

Cost optimisation

Target Jaguars — They try anything that saves them time or money.

Included services

Everything you need for successful campaigns

  1. 01

    De-duplication

    Cross-referencing with your own database to avoid duplicates and target only new contacts.

  2. 02

    HTML integration

    Integration of your email in HTML with no content volume limit (optimal size recommended).

  3. 03

    Detailed reporting

    Full report after sending: opens, clicks per link, conversions, unsubscribes.

Creative & Studio Expertise

We handle everything, based on your brief

No in-house graphic designer? Our creative studio produces all your assets according to your brand guidelines.

  • Email creation

    Subject line, target, wording, brand guidelines, logo, images, photos...

  • Landing page

    With or without content, contact form, integrated tracking.

  • Content creation

    Articles, testimonials, videos, podcasts... by our agricultural journalists.

Custom services

  • Marketing automation
  • Contests & giveaways
  • Expert creative & copywriting advice
  • Strategic vision

Multi-channel

Combine channels to maximise impact

Repeating your message across multiple channels multiplies memorability and conversions.

  • Email + SMS

    Email for the details, SMS for the reminder. Maximise your conversions.

  • Email + Magazine

    Digital + print to strengthen memorability.

  • Email + Display

    Banner retargeting after email opens to stay top of mind.

Create my multi-channel pack
3+
combinable channels
92%
WikiAgri Magazine read rate
55%
email open rate in the agricultural sector

Marketing Automation

Automate your email sequences

Set up automated scenarios to guide your prospects throughout their buying journey, with no extra effort.

  • Welcome sequences

    Automatically welcome your new leads with a series of personalised emails.

  • Behavioural nurturing

    Adapt content based on actions: clicks, downloads, pages visited.

  • Lead scoring

    Identify your hottest prospects with automatic scoring.

  • Automatic follow-ups

    Re-engage inactive contacts with scheduled reactivation scenarios.

Set up my automation

Example scenario

  1. D0

    Welcome email + free ebook

  2. D3

    Educational content related to their interest

  3. D7

    Case study / testimonial

  4. D14

    Personalised commercial offer

How it works

Your email campaign in 4 steps

  1. 01

    Brief & targeting

    Together we define your target audience, message and objectives.

  2. 02

    Creation & integration

    You provide your content or our team creates your email.

  3. 03

    Sending

    Scheduled at the optimal time for your target audience.

  4. 04

    Reporting

    Detailed report: opens, clicks, conversions.

Frequently asked questions

Everything you need to know about agricultural email marketing

Discover more

Complete your strategy

SMS & Mobile

98% open rate. Reach farmers directly on their mobile.

Lead Generation

Turnkey ebooks and multi-channel campaigns to generate qualified contacts.

Not based in France?

Our expertise goes global.

Our campaigns for the French agricultural market have been delivering results since 2011. This expertise — targeting, content creation, performance optimization — we can apply it to your market. Using your own data or the tools available in your country (Meta Ads, Google Ads, programmatic...), we manage your agricultural campaigns wherever you are.

  • Agricultural expertise since 2011
  • We work with your data
  • Meta, Google, programmatic...
Let's discuss your market

Ready to launch your campaign? — Our PRISM methodology identifies the right profiles for your offer. Free targeting study and quote within 24 hours.

395 000 French farmers 5 behavioural profiles for surgical targeting. Plan a campaign
  • Quote within 24h
  • PRISM targeting
  • Full tracking