Email: the king of channels that adapts to all your content. With our database of 265 000 opt-in emails and our PRISM methodology (5 behavioural profiles), launch ultra-targeted campaigns to achieve the best performance on the market.
265K
French farmer emails
35%
average open rate
100%
verified opt-in
24h
setup time
Why email?
Email lets you develop your pitch, showcase your products and generate qualified leads.
Email offers an excellent cost-to-performance ratio for reaching a large qualified audience.
Images, links, PDFs, videos... Develop your pitch with no character limit.
Opens, clicks, conversions... Precisely measure the ROI of each campaign.
Combine email + SMS to multiply touchpoints and boost conversions.
Available formats
From a simple insert to a multi-email campaign, choose the format suited to your message.
Exclusive send to our database. Your message, your design, 100% of the attention.
Insert in our WikiAgri newsletter. Benefit from editorial credibility.
Series of 3 to 5 emails to guide prospects through their buying journey.
Custom landing page to maximise conversions.
Precise targeting
Our database of 265 000 French emails can be segmented by numerous criteria for surgical targeting.
PRISM Methodology
Exclusive study by Agriconomie x Reussir x BVA XSight on 90,000 French farms. We use these behavioural profiles to refine the targeting of your campaigns.
Tech-savvy leaders, large farms, ready to invest in innovation.
Optimistic independents, open to new ideas, looking for the best value for money.
Loyal, seeking advice and support. Prefer trusted relationships.
Committed to agroecology, collaborative, continuous learners. 60% in HVE/Organic.
Self-reliant, pragmatic, prefer proven products. Thoughtful decision-makers.
Innovation / AgTech
Target Lions and Jaguars — 58% of Lions buy cutting-edge technology products.
Services / Consulting
Target Tortoises — They prioritise support and trusted relationships.
Organic / Agroecology
Target Bees — 60% are committed to HVE or organic practices.
Proven equipment
Target Cats and Tortoises — They prefer tested and reliable solutions.
Premium / High-end
Target Lions — 64% are willing to pay more for quality.
Cost optimisation
Target Jaguars — 90% are looking to reduce their operating costs.
Included services
Cross-referencing with your own database to avoid duplicates and target only new contacts.
Integration of your email in HTML with no content volume limit (optimal size recommended).
Full report after sending: opens, clicks per link, conversions, unsubscribes.
Creative & Studio Expertise
No in-house graphic designer? Our creative studio produces all your assets according to your brand guidelines.
Email creation
Subject line, target, wording, brand guidelines, logo, images, photos...
Landing page
With or without content, contact form, integrated tracking.
Content creation
Articles, testimonials, videos, podcasts... by our agricultural journalists.
Multi-channel
Repeating your message across multiple channels multiplies memorability and conversions.
Email + SMS
Email for the details, SMS for the reminder. Maximise your conversions.
Email + Magazine
Digital + print for 4x memorability.
Email + Display
Banner retargeting after email opens to stay top of mind.
3+
combinable channels
x4
multi-channel memorability
35%
email open rate in the agricultural sector
Marketing Automation
Set up automated scenarios to guide your prospects throughout their buying journey, with no extra effort.
Welcome sequences
Automatically welcome your new leads with a series of personalised emails.
Behavioural nurturing
Adapt content based on actions: clicks, downloads, pages visited.
Lead scoring
Identify your hottest prospects with automatic scoring.
Automatic follow-ups
Re-engage inactive contacts with scheduled reactivation scenarios.
Welcome email + free ebook
Educational content related to their interest
Case study / testimonial
Personalised commercial offer
How it works
Together we define your target audience, message and objectives.
You provide your content or our team creates your email.
Scheduled at the optimal time for your target audience.
Detailed report: opens, clicks, conversions.
Frequently asked questions
Our average open rate is 35% in the agricultural sector, well above standard B2B averages (15-20%). This is due to the quality of our database and the relevance of our messages.
Yes, we offer dynamic personalisation: first name, region, production type... for a message tailored to each recipient and better engagement rates.
Dedicated email (exclusive send to our database), WikiAgri newsletter insert, multi-email nurturing sequence, and custom landing page to maximise conversions.
Full tracking: opens, clicks per link, conversions on your site, unsubscribes. Detailed report provided after sending with recommendations for your next campaigns.
Our campaigns for the French agricultural market have been delivering results since 2014. This expertise — targeting, content creation, performance optimization — we can apply it to your market. Using your own data or the tools available in your country (Meta Ads, Google Ads, programmatic...), we manage your agricultural campaigns wherever you are.
Ready to launch your campaign?
5 behavioural profiles for surgical targeting.
Our PRISM methodology identifies the right profiles for your offer. Free targeting study and quote within 24 hours.
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