Your brand in the hands of 50 000 French farmers.
Print media remains the reference for French farmers. With WikiAgri Magazine and ETA Mag, reach decision-makers who take the time to read — and remember your message.
50K
subscribed farmers
12K
agricultural contractor managers
100%
decision-makers
23min
average reading time
Print has superpowers
In a world saturated with digital, print magazines offer a unique reading experience — and far superior memorability.
Long attention span
23 minutes of reading on average. No infinite scrolling, no notifications — 100% dedicated attention.
Editorial credibility
Your ad sits alongside expert content. The halo effect strengthens trust in your brand.
Captive audience
A qualified audience of agricultural professionals. No random traffic, only targeted decision-makers.
3x memorability
Studies show that print ads are remembered 3x better than digital. Print leaves a lasting impression.
2 titles, 2 complementary audiences
WikiAgri Magazine
Bimonthly — 6 issues/year
The reference magazine for French farmer decision-makers. Economic analysis, technical innovations, field testimonials.
50 000
subscribers
135 ha
average UAA
Reader profile:
ETA Mag
5 issues/year
The magazine for Agricultural Contracting Businesses in France. Management, equipment investment, business development.
12 000
agricultural contractor managers
800K€
average turnover
Reader profile:
Placements for every objective
From simple visibility to special operations, choose the format suited to your message.
Full page
Maximum impact. Ideal for product launches or brand campaigns.
Double page
For bold messages. Maximum visibility across the entire magazine.
Covers
Inside front, inside back or back cover. The most viewed and most remembered placements.
Advertorial
Sponsored content written by our agricultural journalists. Maximum credibility and engagement.
Half page / Quarter page
Compact formats for optimised budgets. Perfect for a regular presence.
Insert / Flyer
Flyer or brochure inserted into the magazine. Exceptional readership rate.
Multiply your impact with the winning combo
Combine your magazine insertion with an email or SMS campaign targeting the same audience. Repeating the message across multiple channels multiplies memorability by 4.
-
Magazine + Email
Your print ad + a targeted email campaign to the same readers.
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Magazine + SMS
Boost the impact with an SMS sent the week the magazine is received.
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Magazine + Web Display
Banner retargeting across our network of 6 websites to extend exposure.
x4
memorability with print+digital combo
+65%
conversion rate vs print alone
265K
qualified emails for your digital campaigns
Your print campaign in 4 steps
Brief & planning
We define your objectives, target audience and the right editorial calendar.
Creation
You provide your assets or our studio creates your visual.
Publication
Your ad is printed and sent to all subscribers.
Reporting
Proof of publication and tracking data (if digital pack).
Everything you need to know about magazine advertising
WikiAgri Magazine is bimonthly (6 issues per year). ETA Mag is published 5 times per year at key moments in the agricultural contracting season (before and after major field operations).
WikiAgri Magazine reaches %{wikiagri_subscribers} farmer decision-makers, mainly in arable crops and mixed crop-livestock farming, with an average UAA of 135 ha. ETA Mag targets %{etamag_subscribers} agricultural contracting business managers — investor profiles who purchase new equipment every year.
We offer standard formats (full page, half page, quarter page) as well as premium placements (inside front cover, inside back cover, back cover, double pages). Advertorials written by our agricultural journalists are also available for maximum credibility.
Yes, and it's highly recommended! We offer packs combining a magazine insertion + email or SMS campaign targeting the same audience. Multi-channel repetition multiplies memorability by 4 and significantly increases conversions.
Bookings must be made at least 6 weeks before the publication date. For premium placements (covers), we recommend booking 2 to 3 months in advance. Contact us to check availability.
Yes, our graphic design studio can create your ad visual from your brief and brand assets. We know the codes of the agricultural sector and what works with our readers.
Journalists who are specialists in the agricultural world
Our editorial team knows the field, the challenges and the language of your customers.
Frederic Henin
Agriculture & Economics Journalist
Tanguy Dhelin
Journalist
Cecile Julien
Agri-supplies & Agronomy Journalist
Julien Herault
Journalist - Farmer
Alexis Dufumier
Journalist
Matthieu Bonaventure
Journalist
50 000 farmers + 12 000 agricultural contractor managers
will be flipping through your message.
Receive our complete media kit with pricing, editorial calendar and technical specifications.