Understand French farmers in buying situations.
Exclusive market research conducted with 2,300+ French farmers. Proprietary data, actionable recommendations.
2025 Barometer
AgriScope
Profiles and Perceptions
of farmers regarding their
Interests, behaviours and
Media Sources
The AgriScope
The reference for understanding the French agricultural world. 2,321 farmers surveyed, 5 behavioural personas, actionable insights.
What the study contains:
- 5 detailed behavioural personas
- Farmers' 3-year priorities
- Preferred information sources
- Relationship with technology & DST
- Year-on-year comparison included
- 97 pages of analysis
PDF delivery within 24/48h
The 5 AgriScope personas
Lions
17%
Tech-savvy leaders
Jaguars
19%
Optimistic independents
Tortoises
25%
Loyal & trusting
Bees
16%
Agroecology advocates
Cats
23%
Pragmatic self-starters
Explore our 8 market studies
Quantitative data, verbatims, cross-tabulations and actionable recommendations for each sector.
New in 2024
Cereals
Crop rotation, CAP, grain marketing
Sugar beet & Potatoes
Profitability, outsourcing, storage
Vine
Insurance, diseases, biocontrol, export
Cattle feed
Forage, rations, protein self-sufficiency
2023 Archives
Agroecology
Photovoltaics, biostimulants, cover crops
Agricultural inputs
Crop protection, seeds, fertilisers, DST
Livestock
Feed, genetics, health
Machinery & Tech
Equipment fleet, CUMA, connected tools
In-depth analyses
Biostimulants & Biocontrol — Early bird pricing
Qualitative study — 2026
Biostimulants
10 in-depth interviews with technical advisors. Verbatims, barriers, adoption drivers.
- 10 qualitative interviews
- Full verbatims
- Barriers & drivers analysis
Offer valid until 30 June 2026
Quantitative study — 2026
Biocontrol
620 interviews in viticulture + arboriculture. Current usage, satisfaction, purchase intent.
- 620 farmers surveyed
- Viticulture & Arboriculture
- Breakdowns by region & size
Offer valid until 30 June 2026
Also coming in 2026
Organic fertilisers
Usage & practices
1,950€ excl. VATNitrogen fertilisers
Low carbon & outlook
1,950€ excl. VATAI & Farmers
Usage & adoption
1,950€ excl. VATWho is it for?
Our typical clients
Manufacturers
Adapt your product messaging based on the 5 behavioural typologies
Distributors
Identify the support expectations of your farmer customers
Institutions
Measure your field-level image among farmers
Marketers
Optimise your advertising spend (web, social media, agricultural press)
Frequently asked questions
Everything you need to know
Through our ecosystem of agricultural media (WikiAgri, newsletters, partner sites). Online questionnaires lasting 10 to 20 minutes, with representative samples using the quota method.
Click "Buy" and you'll be redirected to our secure payment page (Stripe). Once payment is confirmed, you'll immediately receive the PDF by email.
Yes, we provide a free executive summary on request for each study. Contact us via the form.
The studies are sold to multiple clients, but the raw data remains confidential. For a custom exclusive study, contact us for a quote.
Yes, Nexio Research can conduct ad-hoc studies tailored to your specific needs. Contact us for a personalised quote.
Need a custom study?
Executive summary, custom study or just a question... Our team responds within 24 hours.