The first European platform for behavioural segmentation of farmers. 1,500–2,000 FR + DE farm owners, 5 personae, 7 scores.
1,500–2,000
Farmers surveyed
FR + DE
First European view
5
Behavioural personae
7
Behavioural scores
The 5 personae
5P segments European farmers by actual behaviour, not by socio-demographic profile.
Visionary leader
« Leads the way. »
Digital innovator
« Challenges and transforms. »
Pragmatic calculator
« Secures and optimises. »
Sustainable collective
« Does better, every day. »
Guardian of tradition
« Preserves and sustains. »
Why 5P
5P does not replace traditional studies. 5P creates a new category: a deep behavioural reading of the European agricultural market, refreshed every year.
Understand decision and purchase logic — not just socio-demographic profiles.
Identify high-value segments and prioritise sales effort.
Prioritise innovations by persona and detect emerging expectations.
Personalise messages and channels per persona to maximise ROI.
Adapt your pitch to each prospect's behavioural profile.
Compare France vs Germany: two markets, two behavioural logics.
Until 30 June 2026, enjoy preferential terms on the new 5P study and on all 2026 early bird studies.
Quote request
Pick your 5P version and add more studies if needed. Quote within 24h.
Price per country
France or Germany — the price applies to a single country.
Duo FR + DE
Comparative analysis included when both countries are selected.
Delivery 1 October 2026
Availability confirmed for all packages.
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