5P — The European behavioural agricultural barometer
The first European platform for behavioural segmentation of farmers. 1,500–2,000 FR + DE farm owners, 5 personae, 7 scores.
1,500–2,000
Farmers surveyed
FR + DE
First European view
5
Behavioural personae
7
Behavioural scores
The 5 personae
5 profiles. 5 logics. 5 strategies.
5P segments European farmers by actual behaviour, not by socio-demographic profile.
Visionary leader
The Lion
« Leads the way. »
Digital innovator
The Jaguar
« Challenges and transforms. »
Pragmatic calculator
The Cat
« Secures and optimises. »
Sustainable collective
The Bee
« Does better, every day. »
Guardian of tradition
The Tortoise
« Preserves and sustains. »
Why 5P
A new category of agricultural research
5P does not replace traditional studies. 5P creates a new category: a deep behavioural reading of the European agricultural market, refreshed every year.
Behavioural insight
Understand decision and purchase logic — not just socio-demographic profiles.
Targeting support
Identify high-value segments and prioritise sales effort.
Innovation support
Prioritise innovations by persona and detect emerging expectations.
Marketing support
Personalise messages and channels per persona to maximise ROI.
Sales support
Adapt your pitch to each prospect's behavioural profile.
European view
Compare France vs Germany: two markets, two behavioural logics.
Book at the launch price
Until 30 June 2026, enjoy preferential terms on the new 5P study and on all 2026 early bird studies.
- Guaranteed reduced price on all 3 versions of 5P
- Multi-study bundle: extra discount from 2 studies
- Early access to 2026 studies (fertilisers, AI, biocontrol…)
- Priority delivery upon release
Quote request
Build your order
Pick your 5P version and add more studies if needed. Quote within 24h.
Price per country
France or Germany — the price applies to a single country.
Duo FR + DE
Comparative analysis included when both countries are selected.
Delivery 1 October 2026
Availability confirmed for all packages.
Thanks, your request has been received.
Our team will get back to you within 24h with a tailored quote.